If you’re thinking about using a commercial or corporate video in the near future, consider taking the time to nail down the most vital aspects of any commercial video production. While problems can arise and complicate your project, keeping these five aspects of production in mind will help to ensure that the final product of your corporate video meets and exceeds your expectations!

Market Research – Before you begin commercial video production, you need to make sure you understand the people you’re making the video for. That means doing your homework on your market segments, identifying unique user types within your target audience, and thus determining what sort of content will resonate with your audience to the best effect.

Script writing – Script writing in particular demands a unique and creative set of skills. If you want a script that will take your business in the right direction, you need a professional scriptwriter on your team – someone who will take the time to learn what you need, someone with the experience and skills necessary to turn your goals and your vision into a coherent final product. The Red Hall Films team has the skilled scriptwriters you’ve been looking for to take your commercial or corporate video to new heights!

Location – Many commercial or corporate videos completely forget the importance of a good location in filming, and thus end up with an abundance of problems to work through during shooting. Professional location scouting can cut your headaches immensely throughout production, and the final product will be far more effective than it would be with arbitrary locations. Let us help guide you to finding the perfect location(s) for your video needs! Whether it’s in studio or an off-site location, we’ve got you covered!

Filming – If you’ve ever used a home camera to record a special event, you understand how difficult it can be to get a satisfactory final product. It’s not just a matter of using the right equipment – though that does matter – there’s an entire art and craft behind proper filming and audio recording. Our team of experts have extensive knowledge of cameras, lenses, lighting, and more to make your vision come to life!

Editing – Perhaps the most important aspect of any production, whether you’re filming a television series, an instructional video, or a 15 second advertisement; good editing takes the raw materials produced during filming and creates a coherent, engaging end result. Professional editing buffs out the rough edges and polishes the best parts of your video to perfection.

If you need help telling your story through commercial or corporate video, contact experts at Red Hall Films in Albuquerque today!