At the risk of sounding like a broken record, we will say it again because it is so vitally important – making video a key part of your overall marketing strategy is a necessity. You can no longer procrastinate in doing it; in fact, you should embrace it wholeheartedly!
Consider this: recent reports suggest that by 2019, 80% of all web traffic will be video. That being said, it is natural for some businesses to make some mistakes when trying something new. Here are three of the most common errors to avoid when embarking on a new video campaign for your brand.
1 – Forgetting about optimization
Many people don’t realize that search engine optimization (SEO) also applies to video. Make sure to include SEO within your video descriptions and titles to get your content seen, and even consider writing out the script below the video on your webpage. When someone is researching their problem, your video will pop up as a ready-made solution. Neglect to institute a video SEO strategy, and chances are you’re not going to be found as often as you’d wish.
2 – Making YOU the center of the universe
Have you ever stumbled upon a video on YouTube in which the company served up a self-righteous sales pitch that had nothing whatsoever to do with you? As you can imagine, these don’t tend to go down too well. When you talk too much about yourself and your brand, rather than show how you can solve your customer’s problems or meet their needs, you lose your viewer. Does your script pass your customer’s “what’s in it for me” test? If it doesn’t, take another look at it before turning on the camera.
3 – Quality over quantity
It sounds like a no-brainer, but it’s of utmost importance to produce high-quality videos. Feeling the pressure to produce, you may be quick to jump into creating video, but remember, this is a reflection of your brand. Generate poor video quality, and potential customers are going to associate it with poor service, a third-rate brand, or an outmoded product. Consider having a professional company that specializes in commercial video production like Red Hall Films help you with your video production and video editing.
Creating unique and effective video content isn’t as daunting as it may seem. You have the potential to be great at it, so long as you keep these big three pointers in mind! If you’re still feeling a little overwhelmed, don’t be! The Red Hall Films team is here for you! Give us a call: 88-979-0635.