Branding begins with your own team. If your team members aren’t fully invested in the story your company tells, how can they confidently behave in a way that’s reflective of your business’s standards, goals, or values? Developing corporate documentaries to display during leadership seminars or to show new hires during orientation can elevate your team’s understanding of your brand mission, and help to create a stronger, more focused team.
1. Video production tells the true story
If a picture tells 1,000 words, then video editing and film production can tell the entire story from start to finish. In a world that digests still images at the rate of thousands a day, showing a corporate documentary can say infinitely more in a shorter amount of time.
2. Think of your corporate film as a TV episode
Branding within your own company doesn’t have to be so cut and dry. Have fun with the location scouting, video editing, and screenwriting. Develop a story that is specific to your company, yet is engaging and fun for your audience. If you’re not sure where to start, working with a professional company such as Red Hall Films can steer you in the right direction!
3. Shareable content increases visibility
Let’s face it, in this day and age, there’s nothing people love more than great, shareable content. If you’re not sure, just check your Facebook or Twitter feed – the re-shares are endless. While creating your corporate documentary or commercial, keep in mind the message you would want to send to the world, and not just to employees. This will help your video stay focused on your brand, and also ensure that anyone who sees it will understand what your company is all about.
4. Engage the talent on your current team
While hiring a professional company like Red Hall Films for video production, sourcing creative talent within your own team to assist in screenwriting, voiceover work, and on-screen talent is an energetic way to interact with your company’s team members. Some of the best ideas come from the people who are most passionate about their jobs and your company. Giving employees the opportunity to contribute to a company they love, while also stepping outside of their job description box can afford them a chance to engage with each other in new, exciting ways. People also love getting a candid view of your business behind the scenes, it helps to remind your audience that your team is, after all, made up of actual humans who have some great personalities!
If you’re thinking about integrating a corporate documentary, commercial, or other type of video content into your business’s marketing, the Red Hall Films team writes, films, and edits videos for companies looking to boost their brand creatively with professional production services. Contact us today to start discussing your big plans for your next project!