Is a Documentary or Creative Work Better for Your Company?

Your company has an amazing story just waiting to be told, but how will you tell it? Video content is a great way to reach your target audience, employees, and current clients. With video content you can generate customers, raise brand awareness, and engage consumers with your products or services. A documentary is a great way to inform and entertain, but what if we told you that there were many kinds of creative video content that may suit your company even better?

Is the story of your company dramatic?
How your company came to be can be a dramatic story, and dramatic reenactment can communicate it as authentically as any documentary. This can be feature-length or a dramatic short film, but the point of the exercise is to generate excitement. You also want to intrigue the viewer by communicating the image of your company, and where it is going, by showing where it has been. Every company has a story, so why not showcase yours?

Would you rather keep things on the lighter side?
Sometimes all the drama in the world can’t beat a good laugh. Why make a documentary when you can make a mockumentary? Short comedic videos are viral darlings and imminently shareable on social media. Getting a good laugh at your own expense can pay dividends down the road, and that’s no joke.

What do you want your company to be?
One of the constraints of a documentary is that it can only show your brand as it is, not necessarily where you want your direction to take you in the future. Creative works permit the flexibility to dream, and to share those dreams with conviction. Whether it be a new product, concept, or simply re-branding, if you imagine it, we can create it!

Companies nationwide are leveraging exciting videos and films to raise their brand awareness, and create a defining presence with their customer base. The next time you are in the market for video content, consider looking into these creative options. You will find that adding entertainment to your digital media strategy can open up greater opportunities for engagement with your most loyal customers, even as it introduces your brand to a new generation of consumers.

If you are ready to dive into the world of corporate documentaries, creative films, and more, give Red Hall Films a call today! We look forward to discussing your business!